NEWARK, DEL.  – The Produce Marketing Association (PMA) has launched the first installment of its new educational platform FreshEd Academy. The first eLearning certificate course, Essentials of Produce Safety, covers the key challenges and best practices in produce safety entirely online. 

“FreshEd Academy is our commitment to delivering thought leadership to the produce and floral industries, while providing member partners with innovative, yet affordable, educational solutions,” said Gina Jones, vice president of insights and analytics at PMA. “Essentials of Produce Safety is the first of a number of courses and broader initiatives we are launching that pick up where today’s traditional training programs end.” 

Taught by produce safety experts with real life understanding of the challenges and risks, Essentials of Produce Safety is available to individual learners and employee groups and goes over: 

  • Enhanced produce safety proficiency 

  • Improved communication across the organization and supply chain 

  • Immediate application of learnings to the work environment 

“It is critically important for produce safety supervisors and managers to have an opportunity to receive education on why they are doing what they do, and to gain insights into how to do it even better,” said Robert Whitaker, course author, instructor and former PMA chief science and technology officer. “Essentials of Produce Safety is designed to provide that educational experience, converting staid food safety training into an educational opportunity that cultivates industry leading food safety professionals.” 

The course consists of seven learning modules, a review module, and a certificate exam. The course is eight hours long, and costs $425. Learn more here