FOLSOM, CALIF. - The US Highbush Blueberry Council (USHBC) has launched a new podcast, The Business of Blueberries. 

The new podcast aims to bring the blueberry industry together to share knowledge and ideas between growers and those involved in the blueberry value chain.  

The council will be releasing new episodes every other week in June and July, then more frequently starting in August. Each episode will feature at least one guest and a crop report with updates on crop and market conditions.  

The podcast is hosted by Kasey Cronquist, president of USHBC, and Rod Cook, the chair of USHBC’s Blueberry Technology and Innovation Committee.  

Guests featured in the first episode include the following growers who will discuss the crop report: Neil Moore in North Carolina, Bill Steed in California and Denny Doyle in New Jersey. 

The USHBC will also have a virtual booth presence at United Fresh Live! on June 15.