IRVINE, CALIF. - The California Avocado Commission (CAC) is participating in United Fresh Live!, with a virtual booth and online programming. 

“Participating in a virtual trade show is a new experience for the commission and we are hoping for hearty engagement with customers and other industry members during the event,” said Jan DeLyser, vice president of marketing for CAC. “During a traditional trade show CAC brings added value with in-booth activity. With the virtual booth focused on chat and messages, we decided to host daily web-based presentations to add value to the virtual experience.” 

During the United Fresh Expo “power hours” (from 10 a.m. to 12 p.m. PST, June 15-18), CAC’s virtual booth will be attended by CAC retail marketing directors David Anderson and Carolyn Becker, along with CAC staff. Kim Kurata will be available for foodservice chats and Marji Morrow will be present for trade media contacts. 

The commission’s web-based presentations will be hosted via Zoom starting at 11 a.m. PST each day, pending attendance. Topic highlights include updates from DeLyser on the California avocado crop, discussion of how CAC pivoted its marketing programs due to 2020 realities, talks by Kurata about foodservice programs, highlights about avocado nutrition and chef demonstrations. CAC’s presentations will complement key United Fresh daily topics. 

For a list of daily topics and the links to join each day’s Zoom meeting, industry members should go here.