This year during Produce Marketing Association’s 2015 Fresh Summit Convention and Expo, fresh produce and floral professionals from all across the globe contributed to a series of videos created for PMAtv— a video segment Produce Marketing Association produces at events such as Fresh Summit to capture event highlights and to speak with industry leaders about their businesses.

The event premiered with a welcome video from PMA CEO, Bryan Silbermann, PMA President, Cathy Burns, Fresh Summit Committee Chair, Brian Cook, Exhibitor Advisory Committee Chair, Loren Queen and PMA Board of Directors Chair, Russ Mounce.

Attendees viewed a congratulatory video from First Lady Michelle Obama, during the State of the Industry Address, thanking the industry for its outstanding work to promote fruits and vegetables.

Other videos focus on key topics including global perspectives, food safety and technology, floral, and marketing initiatives such as eat brighter!

The awards video recognizes companies and individuals in the industry for their fresh innovations, recipes, and leadership in the industry.

PMA’s YouTube channel also includes product videos featuring Nature Fresh Farms, Mamma Chia, and Green Ox Pallet Technology.

For a recap of PMA’s Fresh Summit 2015, be sure to check out the Fresh Summit highlights video, the show floor time-lapse video and PMA’s Flickr page.