PLANT CITY, FLA. - Berry producer Wish Farms used an Instagram campaign to promote local businesses and support the community.
The Buy Local. Spread Happiness. campaign asked followers to nominate local businesses for a random raffle drawing where 10 winners were selected. The 10-day campaign reached nearly 13,000 users and made 20,000 impressions across Instagram.
After the 10 winners were selected, Wish Farms then purchased $500 gift cards from each small business and donated them to One More Child, a nonprofit that provides shelter, support and supplies to children and families in need.
“This was a special campaign for us that truly ran full circle,” said Hailey Clark, marketing coordinator for Wish Farms. “It feels good to have found a way that we can both support the businesses we love and spread happiness by donating to those who need it most in our community.”