The Culinary Circle brand of restaurant-inspired food is adding 24 new products to store shelves in November in conjunction with the introduction of its new brand positioning, logo and packaging. With additional new products planned in early 2016, Culinary Circle will offer consumers more than 200 items in categories across the grocery store.
Culinary Circle products mirror the types of cuisine offered at some of today’s most popular restaurants to help consumers transform the casual dining experience at home. The brand continues to offer the latest flavor combinations in its line of prepared foods, as well as unique flavor profiles in its coffees, vinegars, sauces and baking ingredients.
Customers will find the brand’s new products in categories throughout the store. New items include specialty cheeses and deli meats, salsas, grab-and-go sandwiches, soups, salads and sides, and new pizza flavors, including Macaroni & Cheese with Bacon, Chicken Marsala, Chicken Sriracha and Pepperoni with Ranch.
Culinary Circle also will offer new, limited-time, imported seasonal items — traditional Panettone, a type of sweet bread originally from Milan, and European Cookies with Belgian Chocolate. Both items are considered holiday staples throughout Europe and South America, and are now available at Supervalu-supplied grocery stores in the United States. Other seasonal items include dark chocolate and white chocolate cocoa mixes, which will be sold separately or in a gift pack, perfect for a holiday host or hostess.
“People who savor food have developed a strong affinity for Culinary Circle,” said David Young, Supervalu’s vice president of private brands. “We search the globe to deliver products with the highest quality ingredients. Whether entertaining, serving a family meal or finding the perfect gift for a foodie, Culinary Circle brings premium deli, bakery, dairy and other specialty foods to the table at an affordable price. It’s a brand that shoppers seek, love and trust.”
The brand also is launching a new integrated marketing campaign called “Savor Life in the Circle.” The new campaign will feature digital advertisements, as well as new in-store signage and merchandising, public relations support and in-store events. The campaign emphasizes how quality food elevates any meal or celebration, whether it’s already prepared or you’re doing the cooking.
Culinary Circle products are available at Supervalu retail banners as well as independent local grocery retailers nationwide.