BRENTWOOD, MO. - The Produce for Better Health Foundation (PBH) has launched a new campaign, Food Rooted in a Better Mood. The campaign aims to show consumers that fruits and vegetables can lead to happier and healthier lives amidst the coronavirus (COVID-19) outbreak.
“At PBH, we’re committed to helping people ignite a new relationship with fruits and vegetables, tapping into their emotional connection with food, which is stronger than ever right now,” said Wendy Reinhardt Kapsak, president and chief executive officer of PBH.
“People are craving the joy they find in the sweet-tasting experience of eating fruit, or the smart satisfaction associated with preparing vegetables as part of a meal. Our social campaign will engage consumers with creative ways to inspire new experiences with fruits and vegetables, while simultaneously lifting their spirits through interactive plant-packed social content and activities.”
Throughout the campaign PBH will provide its followers with fruit- and veggie-centric activities and recipes anchored around new creative theme each week. The campaign is also complemented by a Food Rooted in a Better Mood content series which can be found here.