Pizza has always been a food blessed by variety. Thin crust, thick crust. New York style, Chicago style and everything in between. And of course a nearly endless array of toppings.
Today’s food environment adds even more complexity to the pizza mix. In pizza crusts alone, consumers can choose from conventional, gluten-free and vegan crusts. Cauliflower, sweet potato, broccoli, beet root? Yep, they’re all used to make pizza crusts.
Add to that consumer demand for authenticity, clean labels, local ingredients, texture and exotic cuisines, and the possibilities for pies expand even further.
For grocery retailers looking to make their prepared foods sections stand out, there’s never been a better time then now to do it with pizza. All that variety in the category translates to countless opportunities to find your niche, and pizza ingredient suppliers are there to meet the need.
An organic first
Austin, Texas-based Whole Foods Market, already known by many for the quality of its hot to-go pizza, added another chapter to its pizza story in January.
The retailer partnered with Pasadena, California-based The Pizza Plant to deliver the first USDA-certified organic take and bake plant based pizzas. Stores in California, Arizona and Nevada began selling the pies on Jan. 15.
The Pizza Plant is known for its enormous 13-Topping, CBD-infused, plant-based Nacho Pizza and its decked out, bright green tour bus-sized pizza kitchen serving unique pies prepared on a scratch-made artisan crust loaded with a symphony of creative-yet-complimentary sauces, toppings, and garnishes.
Whole Foods’ prepared foods departments and pizza stations are offering four Pizza Plant pies:
- The Sink Not Included. House-made ancho chilled spiced tofu peperone slices & Italian spiced wheat crumble, bell peppers, onions, Kalamata olives, made from scratch mozzarella style cashew nut cheese & marinara atop an artisan crust.
- Yes, We Will Take You to Funghi Town. Roasted baby bella mushrooms, broccoli, house-made pumpkin seed pesto, shaved red onion & made from scratch mozzarella style cashew nut cheese atop an artisan crust.
- Sinful Yet Guilt-Free. House-made Italian spiced wheat crumble, cured shiitake bits, shaved fennel, made from scratch mozzarella style cashew nut cheese & marinara atop an artisan crust.
- Not Your Grandma’s. Made from scratch mozzarella style cashew nut cheese & marinara atop an artisan crust.
The 10 in pies are packaged in an eco-friendly, certified compostable oven-safe to 425° F/Microwavable TreeSaver™ Pizza Pans made in the U.S.
Adding CBD to the mix
Melrose Park, Illinois-based Caputo Cheese is bringing CBD to the pizza ingredients market with its new Elevated Cow fresh mozzarella.
The CBD-infused variety comes from 100% organic hemp sourced in the U.S. and lab-tested and verified.
“A rigorous amount of research and testing went into developing Elevated Cow and we are excited to provide our customers with a new cheese experience,” says Natale Caputo, Caputo Cheese’s president.
After having a positive personal experience with CBD, Caputo had the idea to craft something unique: his company’s award-winning fresh mozzarella elevated with CBD.
After rigorous lab tests, Caputo put his stamp of approval on the cheese and began working to make CBD fresh mozzarella available to cheese lovers looking for elevated offerings.
“I believe in the positive effects of CBD,” he says. “Infusing CBD into my passion for fresh mozzarella just seemed natural.”