NEW YORK – Plant-based chicken supplier Daring Foods announced its first retail partnership with Sprouts Farmers Market, Phoenix, Ariz.
More than 340 Sprouts Farmers locations around the US now carry 10-oz pouches of original Daring pieces starting at $9.99. The company says this is the first non-breaded, plant-based chicken alternative introduced at Sprouts.
"With this launch, we are excited to bring Daring pieces to dinner tables across America," said Ross Mackay, co-founder and CEO of Daring Foods. "Daring is leading the charge as the second-generation, plant-based meat alternative that is made from simple ingredients, is easy to cook, and matches the texture and taste of chicken. From cooking to the very first bite, customers will see that we are not an alternative, but an upgrade."
The plant-based chicken alternative is made with five non-GMO ingredients, is gluten free and includes 20 grams of protein.