This spring, The Fresh Market is celebrating International Women’s Day (March 8) by showcasing and adding products developed by women who run their company, employ other women and support social causes important to women. 

In April, The Fresh Market will start to carry Bisousweet Confections Doughnut Muffins, created by Karen Collins. Collins supports local nonprofits in her neighborhood with regular food donations from her bakery. She also uses annual baking classes to raise money for scholarship and serves as a mentor for small food business at Babson College. 

“All of Bisousweet Confections are all-natural and preservative free, plus who doesn’t love doughnuts and muffins?” says Bridget Bacelli, merchandising specialist for The Fresh Market. “We love finding new, trendy bakery products like the Cro-Nut, and now doughnut muffins.” 

Also among The Fresh Market’s highlighted women-run product brands are Callie’s Biscuits, Bixby & Co., Foodstirs, Purely Elizabeth, Lotus Foods, Siren Snacks, Coolhaus, Van Hoekelen Greenhouses, and Me &The Bees Lemonade.