Ahead of grilling season, Incogmeato by MorningStar Farms plans to debut plant-based burger patties, original bratwurst and Italian sausage designed to look, taste and cook like meat. 

"Our great tasting, ready-to-cook Incogmeato™ lineup offers the most meat-like experience yet,” says Sara Young, general manager of plant-based proteins at Kellogg Company, the parent company of MorningStar. “Our burger patties, original bratwurst and Italian sausage are the first of many new plant-based foods coming this year from Incogmeato™ so that people who are looking to sneak more plants on their plate can do so deliciously.” 

Made of non-GMO soy and 100% plant-based protein, Incogmeato’s burger patties will make it to the shelves in March, with the bratwurst and Italian sausage hitting stores in June.