PSSI, the largest contract sanitation provider across the USDA, FDA and CFIA food processing industries, and its sister chemical company, Packers Chemical, Inc., have launched a new unified brand identity.
Packers Chemical, Inc., now PSSI Chemical Innovations, has a new name, logo, and website, as a division of the master PSSI brand. Both companies are now featured on pssi.com.
This follows a strategic rebrand of PSSI in early 2019, broadening the company’s position as a complete food safety solutions partner. PSSI’s new logo, featuring a shield brand mark with incorporated checkmarks represents a seal of approval that all work is double-checked to ensure the highest level of quality. It also represents the protection of PSSI employees and their safety.
“Our food safety and chemical teams already work hand in hand every day to provide the highest level of protection for our partners and protect our employee’s safety,” says Dan Taft, CEO of PSSI. “Unifying our teams under one main brand will help to emphasize our position across the marketplace and position us well for additional growth in the future.”
PSSI acquired Packers Chemical, Inc. (PSSI Chemical Innovations) in 2016. PSSI Chemical Innovations is one of the industry’s leading chemical providers with an extensive line of more than 325 cleaning, sanitizing and specialty chemicals.