Two Cargill Protein brands have partnered with spice giant McCormick on a new turkey tenderloin product.
Grill Mates Marinated Turkey Breast Tenderloins are a collaboration between McCormick and Cargill’s Honeysuckle White and Shady Brook Farms brands.
The product will be available in two flavors, Montreal Turkey Seasoning and Southwest Style Chipotle, and they will be in select retail locations starting in January.
Grill Mates Marinated Turkey Tenderloins were developed to refresh the tenderloin category with more relevant flavor profiles and provide consumers a convenient, easy-to-prepare protein option, according to Cargill.
“The need for convenience is boosting demand for value-added proteins. Younger consumers, full-time employees and those with children all have limited time to cook meals at home and desire simple, healthy meal offerings.”
According to the Power of Meat 2019 report, value-added meat has been a growth driver for several years, based on the combination of a higher consumption frequency and an increase in household penetration. In 2018, value-added meat purchases increased by 5.1% in dollar volume over the prior year.
As the most popular brand in grilling blends and rubs with nearly half of sales in the category, Grill Mates was the ideal collaborator for Honeysuckle White and Shady Brook Farms Turkey, according to Cargill.
According to consumer research, 84% of consumers are familiar with the McCormick Grill Mates brand, 71% of consumers said they like the McCormick Grill Mates brand, and 66% said the McCormick Grill Mates brand fit well with turkey tenderloins.
Consumer and category research also found that “seasoned” flavors appeal to a broad audience, and Montreal steak seasoning is the most popular flavor in grilling blends and rubs with 11% of all sales in the category. The popularity of the Montreal steak flavor inspired the Montreal Turkey Seasoning variety of the Grill Mates Marinated Turkey Breast Tenderloins.