Naturipe Farms, the world's largest grower and fresh packer of blueberries, is excited to wish Americans a "Happy Blue Year" as they celebrate 2020 being the “Year of the Blueberry.”
"We've celebrated blueberry's color and flavor since we began growing blueberries over 85 years ago, so you can imagine our excitement when we saw that the blueberry was finally getting the attention it deserves," said CarrieAnn Arias, Naturipe’s vice president of marketing. "We're excited to amplify the blueberry's classic blue palate and taste that we've always known and loved."
Naturipe's Blue Year kicks off with a New Year's countdown leading up to a big announcement to come in early January. The countdown will take place on Naturipe's Instagram account, and consumers can expect to learn more about what Naturipe and its growers love about blueberries.
"We couldn't agree more with Firmenich's description of the blueberry as 'timeless and enduring,' and consumers certainly feel the same way. Blueberries have so much versatility, nutritional benefits, and burst of flavor," said Arias. "We've seen an increase in blueberry consumption in recent years and with growers across the world, we produce quality blueberries for consumers year-round to support this increase in demand."