KANSAS CITY, Mo. – Pederson’s Natural Farms, based in Hamilton, Texas, is a bacon processing success story led by two legitimate cowboys, Cody Lane, president and Neil Dudley, vice president of sales.
Lane and Dudley are savvy and focused businessmen who’ve grown their company from a humble, bacon-focused business to a respected processor of natural, antibiotic free, premium bacon products and other value-added meats. They’re capitalizing on the bacon boom and health-and-wellness focused consumers.
MEAT+POULTRY visited Pederson’s plant in 2016 and since then the company has evolved to what is now, a thriving and specialized processor that has grown in terms of product offerings, number of employees and especially its marketing approach. The company’s leaders have also learned from some trial-and-error product introductions in the past several years.
In part one of this two-part podcast, M+P caught up with Dudley to get an update on the company, how his role has evolved and how not every new product idea in the meat business turns to gold.