Chiquita Brands International is getting artistic with its latest banana sticker promotion.
Chiquita has partnered with renowned Spanish illustrator and fashion designer Ricardo Cavolo on five sticker designs that will appear on product throughout December.
The stickers will appear on about 200 million Chiquita bananas.
“To end the year with a bang, Chiquita is excited to bring a burst of color to retailers and consumers with a special edition of the iconic Blue Sticker,” says Jamie Postell, director of sales, North America, for Chiquita. “Ricardo Cavolo’s artwork is bright and fun, making him the perfect artist to highlight the brand’s mission of bringing out the fun side of healthy snacking.”
To generate even more excitement for the collaboration, Chiquita is also giving fans the chance to win three exclusive giveaway items, including two unique t-shirts and a Ricardo Cavolo book. To enter, fans can follow the Chiquita Instagram account (@Chiquitabrands) throughout December.
“I often incorporate bright yellow colors into my work because they’re bold and powerful,” says Cavolo. “I was thrilled to be given the opportunity to add my own personal flare to Chiquita’s Blue Sticker and hope this collaboration brings joy to banana lovers ahead of the New Year.”