Envy apples are getting the Kardashian treatment.
Envy, a managed variety marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Co., was highlighted recently on Kourtney Kardashian’s lifestyle guide POOSH.
On the POOSH site, Kardashian calls Envy “my favorite apple of all time — so crispy and sweet.” POOSH focuses on wellness in all aspects of life and engages with a wide audience: 3 million Instagram, 369,000 Twitter and 28,000 Facebook followers.
T&G Global, owner of the Envy brand, and POOSH further collaborated to convey the POOSH team’s Envy interest to its followers, now that fall – “apple season” – is underway and with the holidays ahead.
POOSH touts Envy – whose flesh naturally stays white longer – as key in enjoyment and entertaining, including:
- Slicing to optimize the flavor experience – tasting Envy’s sweet flesh first, vs. the skin (indeed, Envy ranked No. 1 for flavor, texture, aroma and appearance, independently tested against category stalwarts like Honeycrisp, Fuji and Gala; and, newcomers, like Cosmic Crisp)
- Incorporating Envy within cheese platters and as the lead ingredient in a deconstructed Waldorf salad
- Substituting chips with Envy – snack throughout the day, just as they are, or with favorite dips
“With its sweetness – delicately balanced with a zesty hint – and refreshingly crisp and juicy flesh, we believe Envy is the modern every day apple for shoppers; it makes you feel good, anytime, anywhere,” says Cecilia Flores Paez, T&G’s global brand strategy manager. “We’re thrilled POOSH, a brand also dedicated to healthy and happy living today, is a fan of Envy and focused on a similar cause.”