The International Dairy Deli Bakery Association (IDDBA) has released the 34th edition of its What’s in Store trends publication. The annual report is an essential resource for industry professionals in the dairy, deli, bakery, cheese, and foodservice sectors.

What’s in Store 2020 is completely digital this year, making the book accessible from any internet-connected device. The report offers essential data and insights on retail and market trends, growth, and category changes that shape the food industry.

What’s in Store 2020 features exclusive expert interviews, third-party sourced content, graphs, and tables that provide readers with insightful commentary on retail fresh trends. Users can immediately download figures optimized for presentations.

Two themes help readers gain new insights and learn about marketplace influences and shopper buying habits:

  • Industry Landscape
  • Trends by category
    • Bakery
    • Butter & Margarine
    • Charcuterie
    • Cheese
    • Dairy
    • Deli


“Having a pulse on the consumer and food trends in today’s market, as well as an understanding of the ever-evolving landscape of the fresh food industry, is vital for our industry to continue to grow and be successful,” says Jeremy Johnson, IDDBA’s vice president of education. “For almost 35 years, What’s in Store has been a leading resource focused specifically on the fresh departments our association represents. Now, members and subscribers will enjoy an enhanced user experience with new capabilities and access information anytime from their phones, tablets, or home and office computers.”

What’s in Store 2020 is $99 for IDDBA members and $399 for nonmembers