Natural and organic grocery chain Earth Fare has inked a deal with Instacart for same-day pickup.

The deal makes Earth Fare one of the first natural and organic grocers to offer both Instacart delivery and pickup, according to the company.

Starting Nov. 14, Earth Fare is offering same-day grocery pickup from select Asheville, North Carolina; Charleston, South Carolina; Charlotte, North Carolina; and Florida locations, in addition to delivery in all markets. 

“Our partnership with Instacart to provide our customers with a convenient pickup option, in addition to delivery, is one more way Earth Fare makes it easy to live a healthier lifestyle,” says Frank Scorpiniti, Earth Fare’s president and CEO.

Customers can order through or open the Instacart mobile app. If pickup is chosen, the Earth Fare team will bring the customer’s groceries right to their vehicle.

“Our expanded partnership with Earth Fare gives customers one more time saving option when shopping for groceries,” says Andrew Nodes, Instacart’s vice president of retail at Instacart. “We know customers want choice and we’re excited to now offer both pickup and delivery options to Earth Fare’s loyal customers.”