Midwestern retailer Fareway Stores Inc., known for its perimeter meat departments, is in the process of upgrading all of its 125 stores with new digital instore signs.
Boone, Iowa-based Fareway’s new signs were made by LG Business Solutions and ADFLOW. They were first rolled out on a trial basis at a Nebraska Fareway store in 2018.
The LG 55SM5KE displays and ADFLOW’s award-winning Dynamic Messaging System have transformed Fareway’s original neighborhood meat market concept store into an improved and inviting modern shopping experience, allowing it to showcase the highest quality, freshest products available, according to Fareway.
The LG displays feature pricing and sale information as well as engaging tips about health, cooking, food and wine pairings, and more.
ADFLOW’s solution allows the store to consistently maintain visual updates and marketing materials from a central location.