Leading fresh produce marketer The Oppenheimer Group is ramping up its commitment to recycling through a new packaging program.

Oppy has joined more than 175 brand owners and retailers that have added the How2Recycle® label program to their products.

How2Recycle® is a standardized on-package label program dedicated to reducing confusion over a product’s recyclability. Each label is unique in that all members receive a customized recycling assessment for every pack style to ensure accurate disposal—these labels provide the public with detailed recycling instructions that the traditional chasing-arrows symbol doesn’t provide.

Oppy will be rolling out its first pack featuring the How2Recycle® label in the coming weeks.

“We believe that consumer education for recycled packaging is a top-of-mind issue,” says Cathie MacDonald, Oppy’s director of marketing services. “Partnering with How2Recycle® was a natural next step in our mission to drive participation in the circular packaging economy. Anything we can do that empowers shoppers to recycle more responsibly is good for the planet, our future and us all.”

Oppy is a member of the Canadian Produce Marketing Association’s Plastics Packaging Working Group, whose goal is to work with the government, regulatory agencies, other stakeholders and customers to create an industry-led packaging strategy.