The producers and marketers of SweeTango apples will get their product’s message out via podcasts this fall.
Ads for SweeTangos will run on top-ranked podcasts during the variety’s peak months of September, October and November.
SweeTango growers have partnered with nine podcasts that have listener followings who fit the demographic profile of current SweeTango shoppers, including an emphasis on millennial and Gen Z listeners.
Podcast hosts will raise awareness about the apple’s loud crunch and delicious flavor, with its lively touch of citrus, honey, and spice. The hosts’ direct and personal endorsements will air before and during individual podcast episodes with topics that range from food and cooking, to pop culture and entertainment, to deep-dive interviews with notable public figures.
“SweeTango is among the first produce items to conduct podcast advertising, and our 2018 campaign exceeded expectations,” says Jennifer Parkhill, executive director of Next Big Thing, the over 50-member grower cooperative that grows SweeTangos. “We reached 1.8 Million downloads across seven different podcasts, which was 20% above the original 1.5 Million forecasted. We found it to be a very effective way to drive sales by raising awareness about everyone’s favorite apple during its peak season of availability. We’re excited to build on the momentum we set last season.”
The 2019 SweeTango podcast campaign is projected to reach nearly 8 million downloads by increasing the number of podcasts and investing in programs with larger listening audiences with superstar hosts like Oprah Winfrey, actor and comedian Marc Maron and sportswriter and analyst Bill Simmons.
Podcasts featuring SweeTango ads in 2019 are:
- Oprah’s Supersoul Conversations
- WTF with Marc Maron
- How Did This Get Made?
- The Rewatchables with Bill Simmons
- The Sporkful
- The Splendid Table
- Call Your Girlfriend
- Spilled Milk