Associated Wholesale Grocers says it has struck a deal with Retail Software Solutions Group, a solutions provider to independent retailers.

AWG, based in Kansas City, Kansas, will utilize RSSG's DealW!se and PriceW!se products, which identify opportunities to improve sales, pricing, and affordability. The solutions are integrated with AWG and deliver highly-focused intelligence on critical aspects of store operations, according to AWG.

"We strive to build long-term relationships with partners such as RSSG to assist our members in improving sales and profitability," says  Stacy Bowen, vice president, sales and solutions for AWG. "Providing profitable business solutions for our members is at the core of AWG's mission, which is to provide our member-retailers all the tools, products, and services they need to compete favorably in all markets served. This includes top quality supermarket merchandise and support services, all at the lowest possible cost."

According to AWG, the partnership will allow retailers a unique 360-degree perspective of key metrics that driver their business and profitability. Retailers using this technology can unlock insights into pricing and profitability while improving workflow and saving time.

"Properly acting on data in areas surrounding pricing and margin is a key element to competing in today's difficult and complicated marketplace," says Gil Anderson, chief executive officer and president for RSSG. "We are excited to work with a marketplace leader like AWG to solve some of the most complex problems their members face in today's retail environment."