Gilbert, Arizona-based G&I Products is launching its Traditional European Style Icings line as part of the Innovation Showcase at IBIE this week in Las Vegas.

The line, made with real butter and real cream cheese, is ideal for the most artistically creative cake decorators who require consistent texture and smoothness, according to the company. The icings come in Vanilla, Chocolate, Strawberry and Cream Cheese varieties, both in buttercream and cream cheese options. They are available in preservative-free, with natural flavors and colors.