Minnesota retailer Coborn’s is discontinuing grocery delivery in its main market, the Twin Cities.
The St. Cloud-based supermarket chain will transition its home delivery services to Cub via Instacart starting Aug. 15, according to a story in the Minneapolis Star-Tribune. At that point, deliveries from a Coborn’s warehouse in New Hope will cease and Coborn’s online customers in the metro will be redirected to Cub’s Shop.cub.com website.
The company wants to focus its delivery and curbside pickup model only in areas where it has stores, according to the story. Its closest stores to the metro are in Delano, Elk River, Ramsey and Albertville with a total of 62 grocery locations in Minnesota, the Dakotas and Wisconsin.
“CobornsDelivers has been the grocery delivery gold standard in the Twin Cities metro for more than a decade, with our warehouse hub and dedicated driver service,” Emily Coborn, vice president of operations for Coborn’s, said in a statement quoted in the story. “We are incredibly proud to have helped a generation of Twin Cities shoppers get their grocery run totally done online.”