Impossible Foods will launch its plant-based Impossible Burger at grocery retail in September.

“Select retail outlets” will comprise the first retail rollout, according to the company, which also announced it had received approval for its color additive petition from the U.S. Food and Drug Administration.

The news also comes on the heels of Impossible Foods’ announcement that it added manufacturing capacity to process the Impossible Burger by entering into a co-manufacturing agreement with OSI Industries.