Kellogg Co.’s Cheez-It brand has teamed up with House Wine to release a boxed wine and snack pairing. The limited-edition product brings together Original Cheez-Its and House Wine’s Original Red Blend into one package.
"We are thrilled to partner with House Wine to combine its expertise and America's favorite 100% real cheese snack into one portable box," said Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division. "Many of our fans were already exploring pairing different wines with Cheez-It.”
Selected by House Wine's winemaker Hal Landvoigt through a variety of taste tests, the combination highlights Original Cheez-Its’ savory, cheddar flavor and the red currant aromas and juicy red fruit found in House Wine’s blend of cabernet sauvignon and merlot.
Beginning July 25, House Wine & Cheez-It boxes can be purchased at www.originalhousewine.com for $25.