The Food Marketing Institute is hosting two webinars aimed at educating the industry about personalization in retail grocery marketing.
“Personalization in Grocery Retail,” set for 2 p.m. ET July 16, addresses the reality of today’s households eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience.
“Transparency through the Lens of Personalization,” set for 2 p.m. ET Sept. 12, will show industry professionals how to leverage online shopping platforms to provide a personalized experience; how consumers' perceptions of eating well impact expectations; and the role of shoppers' quest for information.
To register or for more information, visit https://www.fmi.org.