Niman Ranch has partnered with a top craft brewer for its latest line of sustainably raised meat products.
The company debuted its new line of meats featuring Fat Tire Amber Ale, the flagship beer of New Belgium Brewery, July 23 at the 2019 Fancy Food Show in New York.
The new line includes five items as part of a complete BBQ collection: Fat Tire Beer Bratwurst, Fat Tire Spicy Cheddar Beer Bratwurst, Pulled Pork with Fat Tire BBQ Sauce, Shredded Beef with Fat Tire BBQ Sauce, and St. Louis Ribs with Fat Tire BBQ Sauce.
All items are uncured and fully cooked, making the line perfect for audiences looking for easy to prepare meals without sacrificing quality and taste, according to Niman Ranch.
“The partnership came together over beers and brats and always felt like a great match,” says Chris Oliviero, general manager of Niman Ranch. “Both brands are mission-driven and committed to using our platforms for good, leading on sustainability and ensuring our precious natural resources are protected for future generations. At the same time, we’re preserving the livelihood of independent U.S. family farmers and ranchers and the rural communities where they live and work.”
Fat Tire is a perfect match for Niman Ranch’s high-quality pork and beef, Oliviero says. With a sweet biscuity aroma and subtle notes of fresh fennel and green apple, the pairing resulted in a line of bold, yet well-balanced smoked and prepared meats.
The new line will be available for sampling at New Belgium’s upcoming Tour De Fat bike races this summer and fall and will be in specialty stores across the country beginning in August. The complete selection will also be available on the company’s new digital storefront powered by ButcherBox.