Tyson Foods will begin selling a meat substitute this summer.
The product will enter the market "on a fairly limited basis," CEO and president Noel White said during a May 6 analyst call discussing the company's second-quarter earnings, according to a story on cnn.com.
White added that Tyson plans to roll out its meat substitute "on a much larger scale" this fall.
The news comes shortly after Tyson announced it was selling its stake in plant-based protein leader Beyond Meat. Tyson bought a 5% stake in Beyond Meat in 2016.
Tyson continues to maintain a minority stake in Memphis Meats, which uses cells — rather than animals — to make meat.