Stemilt Growers has been recognized as a Produce for Better Health Foundation Role Model for the 11th straight year.

Stemilt was the first industry/non-retail company to receive the status in 2007. The company earned its Role Model status this year by working to increase familiarity of PBH and its Fruits & Veggies - More Matters consumer campaign. Stemilt promotes the message on packaging, retail displays and through digital marketing, including its website and social channels.

“It’s an honor to advocate for the great work that PBH does for our industry,” says Roger Pepperl, Stemilt’s marketing director. “Achieving Role Model status each year is not done for the recognition of Stemilt, but rather to help consumers enjoy more servings of wholesome fruits and veggies.”

The award recognition was part of PBH’s annual Consumer Connections conference in Scottsdale, Arizona. During the event, PBH unveiled a new consumer movement to replace More Matters. The movement is called Have a Plant and serves to educate the public and shift fruit and vegetable behaviors among today’s consumers, particularly millennials and Gen Z.