St. Pierre announced it is expanding its portfolio with a new collection of 10 individually-wrapped, European-inspired snacks.
The company says the new On the Go line offers a variety of sweet snacks suitable for various day parts, from waffles for a quick breakfast or a cake bar as a lunchtime treat.
“We wanted to create a product that appealed to the busy, on the go American consumer but still represented our core brand,” says Paul Baker, founder of the St. Pierre Groupe. “Our On the Go range includes a combination of St Pierre bestsellers like our Waffles and Crepes as well as new products like the Rocky Road Bar and Chocolate Caramel Shortbread Bar. These products are the perfect complement to a hot cup of coffee or tea, which is why we feel they will do well in the c-store space, especially when merchandised and promoted together.”
The On the Go line includes:
- Chocolate Caramel Shortbread Bar
- Rocky Road Bar
- Caramel Cake bar
- Chocolate Cake Bar
- Butter Belgian Waffle
- Cinnamon Belgian Waffle
- Butter Belgian Waffle with Chocolate Coating
- Caramel Waffle
- Chocolate & Hazelnut Rolled Crepe
- Cinnamon Rolled Crepe