While an emphasis has recently been placed on delivering food to consumers, Lyft is trying to get more consumers to the food.
After a successful pilot, Lyft is expanding its Grocery Access Program, an initiative that is centered on providing affordable rides to grocery stores for local families. The pilot began in Washington, D.C., last year and later expanded to Atlanta. Now, Lyft is moving the program to 14 more cities.
"The Lyft Grocery Access Program is an innovative partnership that aligns with our mission to support strong children, strong families, and strong communities,” says Tiffany Williams, chief programs officer at Martha's Table, a Washington, D.C.-based non-profit. "By offering discounted flat-rate rides to three full-service grocery stores and to Martha’s Table Market, the program has helped to reduce the time, transportation, and financial barriers to healthy food access.”
Cities included in the program launch are:
- Atlantic City, New Jersey
- Columbus, Ohio
- Los Angeles
- Ottawa, Ontario
- Portland, Oregon
- Richmond, Virginia
- Toronto, Ontario