Philadelphia-based premium meats and cheese manufacturer Dietz & Watson is celebrating its 80th anniversary with the launch of Delishop, a pop-up shop experience that will run from May 1-July 28.
The pop-up, which will be located at 501 South Street in Philadelphia, will feature not only meats and cheeses but deli-inspired fashion and fun. It will feature several Instagram worthy photo ops and custom interactive experiences including a bodega, an urban backyard and art installations created by local Philadelphia artists.
“For our 80th anniversary, we wanted to do something special for our neighbors,” says Lauren Eni, vice president of brand strategy at Dietz & Watson. “Philly plays such a key role in who we are as a brand. We’ve been a part of this community for four generations, since 1939, and this pop-up seemed like the perfect opportunity to celebrate with the people of the city we consider part of our family.”
The store will also be hosting various events throughout its three-month run, including:
· Family Night: On select Tuesdays, Delishop will host a face painter and magician, water ice, music, and fun giveaways for the whole family.
· Hump Day Hoagie Flights: On select Wednesdays, Delishop will serve different hoagie samples from a rotation of Philly’s favorite hometown delis.
· Have a Pair: On select Thursdays, Dietz & Watson is partnering with local brewing companies to offer beverages with its meat and cheese offering.