SWEDESBORO, N.J. – Land O’ Frost subsidiary, Garrett Valley has announced a rebranding campaign that includes a name change to Garret Valley Farms along with a refreshed logo, new packaging and a new website to enhance its brand identity. The changes are designed to reflect the company’s all-natural roots and values of transparency and honesty.
“Garrett Valley Farms has always been a brand that doesn’t compromise or cut corners with our products. While we’re unveiling a new name, logo and packaging to help bring our story to life, nothing is changing about our products. We continue to hold the same commitment to all-natural ingredients and quality that have guided our business since day one,” said Jessica Colameco, vice president of marketing at Garrett Valley Farms. “At Garrett Valley Farms, we are dedicated to staying all-natural at its truest definition – and that means giving consumers products they love and trust.”
Garrett Valley Farms label claims include minimally processed, made with ingredients customers can pronounce, no byproducts, no preservatives, no added antibiotics, no growth hormones and no nitrates or nitrites. The company is also committed to humane animal treatment in stress-free environments with room to roam.
“One of the most important factors behind this rebranding effort is that it positions the Garrett Valley Farms brand for future growth,” Colameco said. “We’re enhancing the strong foundation that we’ve built of bringing families honest, all-natural products, which will help lead to new and exciting opportunities to expand our brand.”
The new name take effect immediately and new packaging will roll out by the end of April at retailers such as Sprouts Farmers Market, Fresh Tyme Farmers Market and Earth Fare.