The Produce for Better Health Foundation has named its annual award recipients in honor of those who have gone above and beyond to promote fruit and vegetable consumption.

To be considered for these accolades, individuals, businesses — including those within the produce industry as well as those in retail and foodservice — and public health organizations must demonstrate support for the Fruits & Veggies—More Matters brand platform and engage in community outreach with the collective goal to increase consumption of fruits and vegetables.

The outstanding efforts of these organizations and individuals will be acknowledged formally at an awards luncheon on April 23 during PBH’s Consumer Connection conference in Scottsdale, Arizona, April 22-25.

“The more than 70 award recipients are strong advocates and partners with PBH, focused on our common mission to inspire consumers to eat more fruits and vegetables every single day,” says Wendy Reinhardt Kapsak, president and CEO of PBH. “PBH is thrilled to be aligned with such passionate people at the forefront of our industry and with those who are interacting directly with consumers daily to help them achieve happier, healthier lives by eating more fruits and veggies.”

“No one person or organization can change Americans’ collective fruit and vegetable consumption. Partnership and collaboration are key to seeing the needle move. It is important to recognize supporters like these who have a played a critical role in helping to change consumers’ fruit and vegetable consumption behaviors,” says Reinhardt Kapsak. “As we begin our next phase in PBH’s strategic transformation, including a new behavior-based consumer call-to-action, PBH will continue to operate with a collaborative spirit and a desire to partner with a wide variety of stakeholders to increase produce consumption.”

These companies have demonstrated their dedication to helping consumers eat more fruits and veggies by leveraging the More Matters brand in their collective communication platforms, as well as supporting PBH through their own channels.

PBH is also delighted to announce the 2018 Excellence Award Honorees (listed below). These Honorees have demonstrated the greatest amount of support in terms of breadth and depth for PBH throughout 2018 and have played an integral role in PBH’s new brand transformation, which will also be launched at The Consumer Connection.  

Industry Role Models:

American Frozen Food Institute

Barsotti Family Juice Company


Black Gold Farms

Blue Book Services, Inc.

California Avocado Commission

California Strawberry Commission

Campbell Soup Company

Can Manufacturers Institute

Canned Food Alliance

Chelan Fresh Marketing

Del Monte Foods, Inc.

Dole Food Company

Dole Packaged Foods, LLC

Domex Superfresh Growers

Duda Farm Fresh Foods

Juice Products Association

Mariani Packing Company, Inc.

McEntire Produce, Inc.

Monterey Mushrooms Inc

Naturipe Farms, LLC

Okanagan Specialty Fruits

Pacific Coast Producers

Potatoes USA

Produce Business Magazine

Produce Marketing Association

Robinson Fresh

Ruiz Sales, Inc.

Sage Fruit Company

Seneca Foods Corporation

Southern Specialties

Stemilt Growers LL


Sun-Maid Growers of California


The Oppenheimer Group

The Packer

The Produce News

USA Pears from Pear Bureau Northwest

Ventura Foods

Wawona Frozen Foods

Wonderful Citrus


Excellence Awardees:

Chris Christian, California Strawberry Commission

Rich Dachman, Sysco/FreshPoint

Charlie Eagle, Southern Specialties

Matt Middleton, Ventura Foods

Jason Osborn, Wonderful Citrus

Roger Pepperl, Stemilt Growers LLC

Garland Perkins, The Oppenheimer Group

Richard Ruiz, Ruiz Sales, Inc.

Carolyn Takata, Silgan Containers

Trish Zecca, Campbell Soup Company


In addition to the ability to use the widely recognized Fruits & Veggies—More Matters® logo on products and promotions, PBH provides retailers and dietitians with resources, including educational materials and POS such as ad slicks and signs for use in store.

PBH is also pleased to announce the 2018 Supermarket Dietitians of the Year. The Supermarket Dietitian of the Year award recognizes the top supermarket registered dietitians and/or health and wellness staff for their support of Fruits & Veggies—More Matters® and the collective goal of increasing the sale and consumption of fruit and vegetables. 

Retail Role Models:


K-VA-T Food Stores, Inc.

Redner’s Markets

Schnuck Markets, Inc.

Skogen’s Festival Foods


Wakefern Food Corporation

Weis Markets, Inc.


Supermarket Dietitians of the Year:

Julianne Gallo, Inserra Supermarkets

Mary Lavanway, Hannaford Supermarkets

Emily Parent, Coborn’s

Bridget Wojciak, The Kroger Co.


Public Health Role Models:

This year PBH is recognizing seven organizations from the Public Health sector who have demonstrated a unique approach to increasing consumption of fruits and vegetables every single day. They must support the Fruits & Veggies—More Matters brand and our overall mission of increasing consumption of fruits and vegetables by educating their employees and incorporating our message in their materials or community outreach.

Arizona Department of Health Services

City of Albuquerque

Elaine Gordon, Eating by Elaine, LLC

Marion County Public Health Department

Meramec Elementary School Garden Club

Presbyterian Healthcare Services

Second Harvest Food Bank of the Lehigh Valley and Northeast Pennsylvania