Leading berry grower-shipper California Giant Berry Farms has gone high-tech with a new tool to help its customers find the company’s products.
A new software tool on Watsonville, California-based Cal Giant’s website allows consumers to locate berries at a nearby store by entering their zip codes.
Consumers enter which of four berry varieties and pack sizes they want to purchase. Cal Giant will be able to track how this new program is used, obtain consumer demographic information and ultimately share this intelligence. The tool is fueled by Nielsen scan data, so the information is based on the latest branded sales in the area.
“We are measuring locator traffic on the website along with most popular locations searched for, most popular products, and most popular retailers that are included in shopper searches,” says Cindy Jewell, Cal Giant’s vice president of marketing. “We are excited about being part of this new feature being offered to our loyal shoppers, and to enticing new brand followers.”