Southern California retailer Gelson’s is now selling True Chef and Chef’d meal kits.
True Food Innovations, owner of the True Chef and Chef’d brands, announced that new products will be released in the partnership with Gelson’s. Kits will feature fresh, clean label, preservative-free recipes and can be ready to eat in just 15 minutes of total prep and cook time.
"We are extremely excited to relaunch the Chef'd and True Chef brands in select Gelson's locations, and it is a testament to the quality of product and our ability to meet the highest standards of Gelson's and its customer base,” says Alan True, founder and CEO of True Food Innovations.
Eight recipes from both brands will provide consumers with a wide variety of offerings, including Truffle Butter Sirloin Steak, Chicken Marsala and Saffron Tomato Chicken.
"We are very excited for this partnership. We pride ourselves in providing our customers top quality product and look forward to a successful relationship with True Chef and Chef'd meal kits," says Paul Kneeland, executive director of fresh operations for Gelson's.