SALISBURY, MD. – Jeff Tripician has been tapped as the new president of Perdue Premium Meat Company L.L.C., a subsidiary of Perdue Farms.
Mr. Tripician was most recently general manager of Niman Ranch, which Perdue acquired in 2015. Before joining Niman Ranch in 2006, he spent two years as chief marketing officer at Coleman Natural Meats, Inc., which Perdue acquired in 2011. Previously, Mr. Tripician was c.m.o. and executive vice-president of sales at Frontier Natural Products, and before that was vice-president of marketing for the International Dairy Foods Association. Earlier in his career, Mr. Tripician held marketing roles at Borden Dairy Co., Sara Lee Co. and Procter & Gamble.
“When we acquired Niman Ranch in 2015 and Coleman Natural in 2011, we were expanding our ability to make positive change," said Mark McKay, president of Fresh Poultry and Premium Meats for Perdue Foods. "As we stay current with consumer demands and values, we will continue to expand our mission-driven positions on responsible agriculture and clean products — important areas of learnings and growth. Jeff’s passion and drive will help make all of Perdue a more progressive leader in humane animal care, sustainability and, most importantly, our commitment to our farmers and ranchers.”
Stepping into the general manager position vacated by Mr. Tripician at Niman Ranch is Chris Oliviero, vice-president at Perdue Farms. Mr. Oliviero joined Perdue Farms in 2007 after working as a business consultant for FedEx, Toyota, BMW, Heinz and Molson. He was named vice-president of Perdue's Deli business in 2012 and has also served as vice-president of business development for the company. Mr. Oliviero is credited for the launch of Perdue organic and no-antibiotics ever products.
“Chris’ new role as general manager of Niman Ranch is part of Perdue’s long-term pledge to humane animal care, no-antibiotics-ever, all vegetarian-fed products from animals raised sustainably and to the highest standards across the full range of proteins,” Mr. McKay said. “Chris has paid his dues through a wide-array of leadership positions within Perdue, and he is well-positioned to continue Tripician’s legacy as a steward of Niman Ranch.”