The North American Meat Institute is celebrating National Deli Meat Month by rolling out eight new recipes to its Beefshi concept of beef-based sushi.

"Americans have always loved beef and over the past few decades, their love of sushi has catapulted," says Eric Mittenthal, vice president of public affairs at NAMI. "In fact, sushi is one of the fastest growing categories in supermarket deli departments. Therefore, we couldn't think of a better way to celebrate National Deli Meat Month than focusing on the marriage of beef and sushi."

NAMI worked with the Culinary Institute of America to develop the new recipes, adding eight to the original ideas rolled out a year ago, when the concept was first introduced

A few of the new recipes are:

  • Muffarolletta: Made in conjunction with the Louisiana Beef Council, this roll turns the classic Muffuletta sandwich into a delicious sushi roll
  • Beefy Cali Roll: Adds a corned beef twist to the standard California Roll, developed in conjunction with the California Beef Council
  • BeefyWeckyMaki: A sushi take on the western New York favorite Beef on Weck with roast beef, developed with the New York State Beef Council
  • Double BLT Mega Roll: Roast Beef, Bacon, Lettuce and Tomato together in a sushi roll, done with the Wyoming Beef Council