Envy brand apples are making a splash in the fashion world.
Envy, a red variety marketed by Vancouver, British Columbia-based Oppy and T&G Global, owner of the Envy brand, was featured at New York Fashion Week. Through a partnership with Christian Siriano, the designer of Project Runway fame, guests of Siriano’s AW19 Runway Show and after party enjoyed an Envy apple tasting bar, a signature Envy cocktail and other treats.
Envy apples recorded a year-over-year dollar sales gain of more than 40% through December.
“This sweet, crisp, red apple is outpacing all others at an exceptional rate,” says David Nelley, vice president of categories for Oppy. “Envy is coming on strong in the premium apple landscape, gaining a great reputation for intense flavor and overall satisfaction—and valuable leading contribution to the apple category.”
Streaming a live-feed of the event on the brand’s Instagram story, trend setters and apple aficionados alike can re-live the fashion-forward fun on Envy’s highlights. Siriano shared insider secrets of his show while praising Envy as the ideal backstage treat to his over one million Instagram fans.
In addition to the promotional opportunity the sponsorship presented, it also builds familiarity and equity for the Envy apple brand, says Karin Gardner, director of corporate communications at Oppy.
“Christian Siriano is renowned for creating special, beautiful clothing that can be worn by everyone. His sophisticated style and elegant point of view complement the unique traits of Envy apples,” Gardner says. “Envy has earned a special status but is also accessible and can be appreciated by everyone who loves a really good apple. It’s an indulgence that anyone can enjoy.”