Instore deli meat specialist Dietz & Watson has awarded hams and deli platters to military families in 10 of its markets.
Five families from each of the 10 markets won Chef Carved Ham or Party Deli Platter products from Philadelphia-based Dietz & Watson. Gift cards to winners’ local grocery stores also were issued.
The advertising and promotional plan included nearly 50 radio spots per week in each of the 10 markets to describe the program and contest across core dayparts and to drive traffic to the online contest nomination page. In addition, social media posts were executed twice a week per market to engage listeners and drive traffic to the online contest page across station social platforms.
“We love to support our men and women in the armed forces, and the holidays are one of the best times of the year to do it,” says Lauren Eni, vice president of brand strategy and a fourth generation member of the company’s family ownership. “These people sacrifice for us and put their lives on the line for us and for some military families it’s a struggle just to make ends meet for their families.
Retail partners around the country included:
· ShopRite, Philadelphia
· Mariano’s, Chicago
· Safeway East, Washington, D.C.
· Albertsons, Southern California
· Safeway, Seattle
· Safeway, Portland
· Dierberg’s, St. Louis, MO
· Food City, Johnson City, TN
· Food City, Chattanooga, TN
· Food City, Knoxville, TN