California retail chain Raley’s has relaunched its entire private label program.

The Raley’s, Raley’s Purely Made and Nob Hill Trading Co. brands are all part of the relaunch from West Sacramento, California-based Raley’s. It includes a major expansion of the Purely Made brand, featuring additional standards and products for clean, affordable eating.

The Raley’s brand represents high-quality products at a value. Raley’s Purely Made products are less processed, organic where possible and free from items on the company’s banned ingredient list. The Nob Hill Trading Co. brand includes unique, gourmet products with global and local influences. All three private label brands are a better value than the national brand equivalent.

Raley’s Purely Made products are free from 101+ artificial preservatives and ingredients.  Raley’s utilized the most up-to-date research and industry standards to update their banned ingredient list. Ingredients like carrageenan is an FDA-approved additive. Despite being found in some research to cause inflammation and digestive problems (1), carrageenan was included in Raley’s banned ingredient list. Purely Made standards extend beyond packaged goods to fresh items like meat, seafood and produce. Purely Made produce is organic, while meats and center store items are organic when possible.

“The Purely Made brand standards were very carefully crafted,” says Yvette Waters, Raley’s nutrition strategist and brand influencer. “We thoroughly reviewed the most up-to-date product ingredient research, customer demands and legislation around certain ingredients before setting on our standards.”

The private label relaunch also includes a full design overhaul for all three brands. This packaging redesign conveys value and quality while leaning on the Raley’s name that customers have come to depend upon over the past 84 years.