At a time when national retailers are expanding grocery delivery in a number of ways, Trader Joe's is swimming against the current.
The German-owned company is getting out of the delivery game in New York City beginning March 1, as Business Insider first reported.
Trader Joe's appears to be betting that its devoted base of shoppers will continued to visit its NYC locations in person, allowing the company to avoid the expense and hassle of the city's cutthroat delivery battles. It's a move that sits in stark contrast to the recent decisions by many national retailers.
Walmart, earlier in January, announced an expansion of its delivery services with four new companies while Kroger announced the testing of autonomous vehicles, one of several retailers giving the trend a shot.