PHILADELPHIA – Dietz & Watson launched a new meat snack to capitalize on the Super Bowl, being played on Feb. 3. The Philadelphia-based meat and cheese processor has developed a new snack it is marketing as a “meat nut,” which is actually made from sausage bites. The company is calling the product Dietz Nuts.
At first the company thought it would introduce Dietz Nuts as a Super Bowl stunt and a play on the brand’s name and the pop culture phrase, “Deez Nuts” – which originally broke into pop culture on Dr. Dre’s 1992 album, “The Chronic” and has since become one of the most used memes on the internet. But when the company realized there weren’t any other competitors in the meat nut snack category, it decided to ramp up the new product launch.
“We couldn’t pass up the opportunity to tap into this pop culture phenomenon,” said Lauren Eni, vice president of brand strategy at Dietz & Watson. “As soon as Red Tettemer O’Connell + Partners (RTO+P) came to us with the concept, we knew we had to run with it. What’s resulted – the launch of a “first- ever” product, the expansion of our brand portfolio and culturally-inspired campaign – marks a very exciting moment for our 80-year old brand.”
To promote the new product introduction, Dietz & Watson unveiled a new advertising campaign created by RTO+P. The 30-second spot, is airing primarily on digital and social media platforms.
Dietz Nuts will be available on Amazon Fresh, Amazon Prime Now, and Dietzandwatson.com, in time for Super Bowl Sunday.