Giant Food Stores announced on Monday plans to open Giant Direct, Powered by Peapod, an e-commerce hub in Carlisle, Pennsylvania in Feb. 12.
The hub is part of a $22 million investment by Giant Food in Lancaster County. The 38,000 square-foot facility will add around 150 jobs and offer a pickup option, where online orders are delivered directly to consumer vehicles outside.
"We are excited to make Lancaster the home of our newest innovation with the launch of our new GIANT DIRECT, Powered by Peapod e-commerce hub," says Nicholas Bertram, president of Giant Food Stores. "Not only is the e-commerce hub a completely new concept for us and a first of its kind in our area," Bertram continued, "it's the product of a fruitful collaboration with Lancaster mayor Danene Sorace and local residents to give the Lancaster community the shopping experience they want and need."
The hub will also feature a walk-up vestibule with easy-order tablets. To place an order with Giant Direct, consumers can use any device to visit the Giant Food Stores website, the Peapod website, or the Peapod app, enter their zip code and begin shopping. Before checking out, they'll be asked to select how they would like to receive their order – delivery or pickup.