Food industry sanitation leader PSSI has launched a new logo and website as part of a larger rebranding strategy.

Kieler, Wisconsin-based PSSI is looking to broaden its position as the industry’s leading food safety solutions company, says Dan Taft, president and CEO.

“The processing industry is in a critical position facing widespread challenges related to recalls, outbreaks and regulatory compliance,” Taft says. “Building on our 30 years’ experience, we see a unique opportunity to elevate the value of our brand and deepen our relationships with our partners to help lead the next generation of food safety.”

The new logo features a shield brand mark with incorporated checkmarks to represent the fact that all PSSI work is double-checked to ensure the highest level of quality.