St Pierre, the fastest-growing European bakery brand in the U.S., has introduced Cinnamon Filled Crepes to its portfolio.
The new offering, which will be sold in the grocery perimeter and other areas of the store, joins the already popular Chocolate & Hazelnut Filled Crepe. Made in the heart of France using traditional recipes, the lace thin crepes are carefully rolled around a decadent cinnamon filling and individually wrapped for the perfect on-the-go snack.
To improve on-shelf display and drive impulse purchases, St Pierre has also launched new shelf-ready packaging for the crepes. Both flavors will now be available in packs of eight in shelf-ready packaging for easy in-store merchandising.