Consumers who are relying more heavily on delivery than in the past report a net increase in the number of orders they are placing overall, according to the 2018 Takeout & Off-Premise Consumer Trend Report. For operators, this may ease concerns with regards to the potential cannibalization of dine-in or carryout occasions.
“Among those who have increased their usage of takeout since 2016, ease of use with regards to mobile apps and websites is increasingly cited as a driving force behind this,” says Bret Yonke, manager of consumer insights at Technomic. “Moving forward, look for third-party delivery companies to seek out greater brand loyalty from consumers by offering subscription-based packages that provide exclusive perks beyond simply waiving delivery fees.”
Additional key takeaways from the report include:
- 30% of regular takeout users (those who order carryout or delivery at least once a month) say they typically purchase more food when ordering carryout versus dining in
- Up to 43% of regular takeout users are willing to pay extra for eco-friendly packaging
- 78% of all delivery orders are placed directly through restaurants versus third-party delivery companies