Hayward, California-based Columbus Craft Meats, a Hormel brand, is turning to the booming craft beer business for its latest innovation.
Columbus has partnered with Faction Brewing on its Columbus India Pale Ale Salame, which features notes of sweet pepper, citrus and spicy hops for a classic IPA taste. The product has no added hormones and no artificial colors or flavors.
"Craft beer continues to grow in popularity and we wanted to celebrate that in a uniquely Columbus way," says Henry Hsia, director of marketing at Columbus. "The new Columbus India Pale Ale Salame is perfect for our adventurous consumers looking to try something new or upgrade their charcuterie boards."
The 8 oz product can be found in select retailers across the country and is priced around $7.99.